American Economic Journal:
Economic Policy
ISSN 1945-7731 (Print) | ISSN 1945-774X (Online)
Price Sensitivity and Information Barriers to the Take-up of Naloxone
American Economic Journal: Economic Policy
vol. 16,
no. 4, November 2024
(pp. 463–90)
Abstract
We conducted a field experiment that randomized advertisements, advertisement content, and prices across 2,204 counties in the United States to study the impacts on online purchases of naloxone, an opioid overdose reversal drug. Advertising increased website users but only impacted purchases when combined with a price reduction. Messages emphasizing the discreet nature of online sales had no additional impact on purchases. Comparing counties with advertisements featuring a highly discounted price to those featuring the full price, we estimate a price elasticity of demand for online naloxone of −1.3. Price is a significant barrier to online purchases of this lifesaving medication.Citation
Jacobson, Mireille, and David Powell. 2024. "Price Sensitivity and Information Barriers to the Take-up of Naloxone." American Economic Journal: Economic Policy, 16 (4): 463–90. DOI: 10.1257/pol.20230135Additional Materials
JEL Classification
- C93 Field Experiments
- H75 State and Local Government: Health; Education; Welfare; Public Pensions
- I12 Health Behavior
- I18 Health: Government Policy; Regulation; Public Health
- L65 Chemicals; Plastics; Rubber; Drugs; Biotechnology
- M37 Advertising
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