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This paper provides a critical input into crafting effective firearms policy: an understanding of consumer demand for guns. We estimate individual-level price sensitivity and substitution patterns across gun types using stated choice experiments. We find that potential firearm buyers are price insensitive overall, but that first-time buyers are the most price sensitive. We also estimate considerable substitution from semi-automatic long guns (sometimes called “assault weapons”) to handguns, which are associated with more crimes per gun.
